Product Design · Mobile App · 2025
Farmer Wallet
A mobile wallet experience that helps farmers manage balances, payments, and agricultural financial services in one clear place.
Overview
Project overview
Farmer Wallet brings everyday payments, balances, and agri-financial services into a single mobile experience designed for clarity and trust.
01
The problem
Farmers often juggled multiple apps and offline processes to check balances, send money, and access loans or insurance — making financial decisions slower and harder to trust.
02
My role
I designed the mobile wallet experience — information architecture, key screens, and interaction patterns for balances, quick actions, and financial services.
03
Who we designed for
Farmers and rural users who need a simple, trustworthy way to manage money and access agriculture-specific financial tools on mobile.
04
Research
- Interviews with farmers about payment habits and trust barriers.
- Competitive review of rural fintech and agri-wallet products.
- Usability testing on wallet overview and quick-action flows.
- Journey mapping from check balance to send money and apply for services.
05
Key insights
Balance visibility and privacy controls needed to sit side by side.
Quick actions mattered more than deep nested menus.
Agri-specific services needed clear icons and plain language.
Trust grew when earnings and available balance were separated clearly.
06
Design decisions
A scannable wallet overview
Led with available balance and lifetime earnings cards so users could understand money at a glance.
Quick actions first
Surfaced scan, transfer, bank, and history as primary actions to speed up everyday tasks.
Agri-financial services grid
Grouped crop insurance, loans, deposits, and gold into a simple tile grid with clear icons.
07
Final solution
A calm blue-and-white mobile wallet with clear hierarchy, quick actions, and agriculture-focused financial services — designed to feel reliable for everyday rural use.
Impact
The impact
−35%
Time to complete a transfer
4.7★
Prototype clarity rating
+28%
Service discovery in testing
Reflection
What I learned
- In fintech for rural users, clarity beats feature density every time.
- Separating available cash from lifetime earnings reduced confusion immediately.
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